How to use the Google Tag Manager integration with Paperturn


With Paperturn’s Google Tag Manager (GTM) integration, you can now easily add tracking tags to your flipbook(s) without any help from us or your developers! With your desired tags, triggers and variables you can track specific events and conversions within your flipbooks - helping you expand your knowledge of how your flipbooks perform and how your viewers interact with them.


Please note that GTM is only available for PRO users and you must already have a Google Tag Manager account to be able to use this feature. We also recommend that you have prior working knowledge of GTM as it is a technical feature and can be tricky to work with.

 

Finally, it’s important to note that we can’t give 3rd party support on Google Tag Manager itself, only in assisting you with setting it up in Paperturn. You can read Google’s guide on GTM and how it works here, and read our list of suggestions as to how you can use it in combination with your flipbooks at the bottom of this guide.

 


When you're ready to get started, you've got two options:

 

1) Set up Google Tag Manager on all of your flipbooks combined
2) Set up Google Tag Manager per individuel flipbook 

 

1) How to implement Google Tag Manager on all of your flipbooks combined

 

  • Go to "Account Settings"
  • Under the "Settings" tab you will see a field titled "Global Google Tag Manager Container ID”

“Account settings” tab is open. The Google Tag Manager Container ID field is highlighted along with

     

  • Insert your Google Tag Manager Container ID and click “SAVE”

 

2) How to implement Google Tag Manager on a specific flipbook

 

  • Select the flipbook you want to implement Google Tag Manager on and click on the "EDIT" tab in the flipbook settings
  •  Scroll down to the bottom of the tab, and expend the "Advanced settings" option

A particular flipbook is selected and the “EDIT” tab within the settings is open. The “Advanced sett

 

 

  • In order to set up Google Tag Manager on this specific flipbook, select the “Custom” option, insert your Google Tag Manager Container ID in the field and click “SAVE” when you’re done

“Advanced settings” is expanded. The “Google Tag Manager Container ID” field is highlighted along wi

 

Now that the integration with Paperturn is finished, you’ll need to decide which tags you want to add to your Paperturn profile and flipbooks.

 

Ideas for Google Tag Manager integration with Paperturn

 

Interested to know what you could use Google Tag Manager for with your Paperturn flipbooks? Here are 3 of our favorite suggestions:

 

  • Measure interaction inside of your flipbooks (page views, button clicks, video views, link clicks, shopping cart abandonment & add to cart clicks, form abandonment, scroll tracking & more)
  • Install remarketing pixels like Google Ads Remarketing or Facebook Pixels
  • Implement Google Analytics standard ecommerce features

 

...and don't forget, we've also got a Google Analytics integration as well!





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