How to use the Google Tag Manager integration with Paperturn
With Paperturn’s Google Tag Manager (GTM) integration, you can now easily add tracking tags to your flipbook(s) without any help from us or your developers! With your desired tags, triggers and variables you can track specific events and conversions within your flipbooks - helping you expand your knowledge of how your flipbooks perform and how your viewers interact with them.
Finally, it’s important to note that we can’t give 3rd party support on Google Tag Manager itself, only in assisting you with setting it up in Paperturn. You can read Google’s guide on GTM and how it works here, and read our list of suggestions as to how you can use it in combination with your flipbooks at the bottom of this guide.
When you're ready to get started, you've got two options:
1) Set up Google Tag Manager on all of your flipbooks combined
2) Set up Google Tag Manager per individuel flipbook
Insert your Google Tag Manager Container ID and click “SAVE”
Now that the integration with Paperturn is finished, you’ll need to decide which tags you want to add to your Paperturn profile and flipbooks.
Interested to know what you could use Google Tag Manager for with your Paperturn flipbooks? Here are 3 of our favorite suggestions:
...and don't forget, we've also got a Google Analytics 4 integration as well!