How Panasonic Reduced Print by 97% and Turned 30-Minute Support Calls into 6-Minute Videos
Panasonic moved from static PDFs to interactive flipbooks, linking directly to video guides, 500+ SKU catalogs, and live pricing, so teams find answers fast.
Industry: Electronics Manufacturing • Size: 10,000+ employees • Location: Wiesbaden, Germany
Key Results:
Meet Panasonic:
Panasonic Heating & Cooling Solutions Europe delivers HVAC&R systems for residential, commercial, and industrial customers. Guided by Panasonic’s mission to enrich lives and advance society, it focuses on sustainable innovation that improves comfort and efficiency.
“Since using Paperturn, we’ve been able to update our catalogs instantly. When we launched 250 new product lines, our customers had access to everything right away without a single reprint. It’s completely changed how fast we can move.”
Angie Moors-Menkens
Marketing Communications Manager, Panasonic
Challenge
No Tracking, Slow Updates, Costly Print
Panasonic’s publications are vast and highly technical. A typical catalog exceeds 400 pages, price lists are in the 300‑page range, and install guides are dense. PDFs on the website were hard to navigate and ungated, so Panasonic's documents lacked core benefits of modern marketing technology.
Print was costly, publications became obsolete, and price-list errors lingered once distributed. Technical support teams spent up to 30 minutes on guiding field engineers on basic calls, draining valuable resources. With frequent product updates, the team needed a faster, controllable medium to publish, update, and measure their documents.
“100 copies of one brochure cost us £1,115. We used a QR code instead.”
Angie Moors-Menkens
Marketing Communications Manager, Panasonic
Solution
Interactive Flipbooks Replace Static PDFs
Panasonic replaced static PDFs with interactive flipbooks for their catalogs, price lists, and technical guides. Readers now jump straight to the right section with indexed navigation, easing sales friction and cutting search time. Short, embedded videos let field engineers pause and follow steps, replacing the need for lengthy support calls.
A live, online price list is now the single source of truth and print is reserved only when requested. QR codes power lead generation at trade shows, bridging the timelessness of print with digital marketing.
Implementation
Build once, Update Everywhere
The intuitive dashboard allowed for Angie to easily own setup and management of the flipbooks alongside her marketing team, enabling new, efficient workflows. The team integrated their digital catalogs, training guides, and price lists onto their site, and then configured their CRM to auto-insert flipbook links into their quotes when specific products are listed.
At exhibitions they replaced printed catalogs with UTM-tagged QR codes, which helped fill their pipeline with qualified leads. Recently, they launched a new 250-line refrigeration range, updating the entire catalog immediately using Paperturn's bulk link import feature, and used the email embed feature to inform and drive customers to their publication.
Embedding a 6-minute video in their installation guides has saved countless hours of support time for a simple, repetitive task.
“It can take about half an hour to explain that on a call. Now we’ve got a six‑minute video embedded in our technical handbook.”
Angie Moors-Menkens
Marketing Communications Manager, Panasonic
Results and Conclusion
Efficiency Gains, Print Savings, and Higher Engagement
A 6‑minute embedded video replaces 30‑minute technical support calls. By switching to QR codes at events, the team avoid to print and transport large brochure runs, saving up to 97% of the original spend. Previously PDFs were untrackable, now UTM‑tagged QR codes provide engagement data. The email performance uplifted with a 6x higher click‑through rate. And because catalogs publish instantly via embeds, sales and service teams always share the latest version without waiting on reprints or file uploads.
Interactive flipbooks made Panasonic’s technical content easier to find and share, boosting engagement, shortening support calls, and reducing event printing. The result is an always‑current, linkable documentation that speeds answers, lifts engagement, and reduces print.
Create Your Flipbook Today
Convert heavy catalogs, price lists, and guides into interactive flipbooks. Publish a live, always current version, increase stakeholder engagement, and reduce print spend with simple QR codes.
