How California Pharmacists Association Saved Over $100,000 and Boosted Publication Ad Inventory
CPhA transformed its member magazines from print and PDFs to interactive flipbooks, resulting in immediate praise, easy distribution, and 6-figure print savings.
Industry: Pharmacy Association • Size: 11-50 Employees • Location: Sacramento, CA
Key Results:
Meet CPhA:
The California Pharmacists Association is the largest state pharmacy association in the United States, uniting members across the pharmaceutical community. It is the mission of CPhA to promote the health of the public through the practice of pharmacy.
"We were surprised by how affordable it is, the amount of money we’re saving is kind of crazy.”
Juliana Bokisch
Marketing and Communications Manager, California Pharmacists Association (CPhA)
Challenge
Heavy Resource Consumption
CPhA’s printing workflows were time-consuming and expensive. Furthermore, CPhA was unable to obtain engagement data on their print publications. Static PDFs felt flat and could not recreate the timeless page-turning experience that members expected and cherished. Leaders were also concerned that leaving print could harm ad sales, which funded the journal's publication.
The audience had also broadened beyond pharmacists to students, technicians, associates, and academic leaders, which made print costs soar. CPhA needed a digital format that kept the magazine feel, provided engagement data, and protected advertising.
The Paperturn platform lets us move to digital while retaining the experience of really delving into the magazine.”
Juliana Bokisch
Marketing and Communications Manager, California Pharmacists Association (CPhA)
Solution
Interactive Magazine with Clear Metrics and Lower Costs
CPhA replaced print and static PDFs with a digital flipbook that keeps the magazine experience, while adding rich interactive media. In the first month, readers who had not engaged before wrote in with praise, and the editor and committee confirmed the move was right.
Ad sales increased without changing their pricing model, and the team now has the option to offer an enticing embedded video as part of their publication's ad inventory. Moreover, the shift also delivered savings of over $100,000 and simplified distribution to their growing audience.
Implementation
Quick Setup, Simple Distribution, Clear Reporting
CPhA’s Marketing and Communications Manager set up the flipbook, uploaded editions, and built up their publication's interactivity with ease. Through Paperturn's intuitive sharing options, it is easier to distribute to members, and CPhA can expand its reach fast, into previously untapped audiences.
The team spends less time on magazine production because they have eliminated their print versions. In staff meetings and advertising performance reporting, they use Google Analytics and platform statistics to review views, ad clicks, downloads, and device mix.
“Our ad sales have actually gone up, and using the platform has reduced the time I spend on the magazine.”
Juliana Bokisch
Marketing and Communications Manager, California Pharmacists Association (CPhA)
Results and Conclusion
Engagement Up, Ad Sales Up, Costs Down
In the first month, previously silent readers wrote in with praise, giving the editor and committee confidence in the move. Ad sales have gone up without raising rates, with video available as a new upsell for sponsors. Production is faster thanks to easy setup, simple linking, and the end of printing. Costs are lower, and the team reviews marketing engagement analytics regularly in meetings. And best of all, print savings are "kind of crazy."
CPhA’s digital flipbook has delivered a better reader experience, stronger advertiser appeal, and clearer engagement insights. All while saving time and money. CPhA plans to continue investing in the digital format and its growing ad opportunities, supported by Paperturn's world-class customer support and a streamlined workflow.
Digitize Your Publications Today
Convert member magazines and journals into interactive flipbooks. Boost engagement, reduce print cost, and speed up production today.
