How to Track your Flipbook Performance with Statistics
Paperturn provides comprehensive tracking options for your flipbooks, ranging from basic statistics to advanced integrations. Tracking is crucial for collecting data on user interactions, including how users discover your flipbook, view and download frequencies, page views, and more. This data empowers your company to make informed decisions to enhance future content and implement personalized, targeted marketing strategies.
Options for Tracking Your Flipbook's Performance:
- Built-in Flipbook Statistics Provided by Paperturn
- Google Analytics 4 (GA4) Integration
- Google Tag Manager (GTM) Integration
You can use all three tracking options together, individually, or in any combination that suits your needs!
Paperturn's Built-in Statistics
Paperturn's built-in statistics module provides a general overview of your flipbook’s performance with no coding or extra effort required. The module automatically collects data, allowing you to see views, downloads, device types, link clicks, operating systems, sources, and more.How to use Paperturn's built-in statistics
Step 1:
Choose the flipbook you wish to view the statistics on and click the Settings icon.
Step 2:
In the flipbook panel, in Analyze, click on the Statistics tab.
Paperturn's statistics module shows you the number of views, downloads, devices, link clicks, operating systems, sources, and more.
Note: The views displayed in the built-in statistics module represent total views, not unique views.
You can adjust the date range to view statistics cumulatively for the year or per specific month.
How to download your flipbook's statistics into CSV or PDF format
You can download the data from Paperturn's built-in statistics module into a pre-designed PDF or a CSV file, making it easy to present your flipbook's performance to other departments or in leadership meetings.
To download, simply select the date range and click the Download as .CSV or Download as .PDF icons in the top right corner of the statistics module.
Click below to see an example of Paperturn's pre-designed statistics report:
Google Analytics 4 (GA4) Integration
If you appreciate Paperturn's built-in statistics but desire more detailed, granular insights, you can achieve this by adding GA4 tracking to your flipbooks. This allows you to access comprehensive visitor data and traffic statistics directly in GA4.
Paperturn's system lets you add GA4 tracking to all your flipbooks at once or set up tracking for each flipbook individually.
To get started tracking flipbook statistics with GA4, visit our detailed guide here.
Google Tag Manager (GTM) Integration
Google Tag Manager offers a simple and intuitive way for marketers to track flipbook events, statistics, and conversions without needing to alter any code. This user-friendly interface allows you to quickly set up and adjust tracking on your flipbook with the use of tags (also called tracking pixels).
To get started tracking flipbook statistics with GTM, visit our detailed guide here.