TIR Apr-May 19.pdf - Page 7

Demand remains for Mauritius luxury
LUXURY resorts in Mauritius
are reporting firm demand from
South African travellers, with
value rather than price the deciding factor.
“Luxury travellers are still
willing to pay for their comfort,”
said Karen Camm, kulula holidays Product Manager – Indian
Ocean Islands, and while there
was price sensitivity in the market, “we are still seeing a modest
demand for luxury product in
For Ms. Camm, the St. Regis
Mauritius in the south-west of the
island is a hot property for luxury
clients thanks to its  Manor House
Ocean View Suite and St. Regis
butler service. 
Constance Belle Mare Plage,
on the east coast, is also popular due to its facilities, including
access to two championship golf
courses and two spas. The resort
reopened in July after an extensive refurbishment. Its sister resort, Constance Le Prince Maurice, is particularly sought-after
by the luxury market thanks to
its food and wine. With 25,000
bottles in the cellar, the resort has
the largest wine cellar anywhere
in the Indian Ocean.
“There is definitely still a demand for top luxury product,”
agreed Sue Howells, Constance
Hotels & Resorts South Africa
representative at African Synergy. “Those that appreciate the
finer things in life will often recognise the quality and value of
their overall experience, which
still takes preference over price.”
Although the luxury end of the
market is affected by exchange
rate volatility, “a holiday to Mauritius offers exceptional value
for money”, said Joanne Visagie,
Beachcomber Tours Sales & Marketing Manager. “The all-inclusive offers at Beachcomber are
also a big draw card as people can
budget well in advance.”
The key message is that highend travellers are willing to spend,
but want to see value in the level
of accommodation, services and
added extras. 
“Luxury spend has been cut,
but we find that these consumers
do not forego their annual family
holiday,” noted Alexis Bekker,
LUX* Resorts and Hotels – Head
of Sales & Marketing South Africa & Africa. “However, they do
need to be certain that they are
receiving the best value and quality for their spend.”
“But luxury means different
things from person to person,”
said Ms. Bekker. “We focus on
perfecting the priorities, while
peppering the environment and
your experience with pop-up
treats and uplifting moments.”
For LUX* that means including
surprises to make a stay more
memorable, from cinema screens
on the beach to ice cream vendors.  
Guests staying in club suites at
Beachcomber’s Dinarobin have
access to the Club at Dinarobin,
plus a dedicated concierge service, complimentary early checkin and late checkout, as well as
complimentary food and bever-
age inclusions. 
At Beachcomber’s Royal
Palm, the emphasis is on bespoke personalised service
from the beach to the dinner table. Guests at Royal
Palm, Dinarobin or Paradis
can also reserve a private
helicopter transfer from the
The key consideration
for high-end travellers is to
balance a memorable experience with above average
value and competitive pric-
Luxury travellers “will
not compromise on the quality, but will certainly shop
around within the luxury
sector”, said Flora Fubbs,
The Holiday Factory Senior
Manager: Contracting, Marketing and Operations.
The Holiday Factory portfolio, Heritage Le Telfair, St.
Regis, Shanti Maurice and
Constance Prince Maurice
are top-sellers. “What sets
them apart is the quality of
guest experience, but still
offering outstanding value
for money within the sector,” said Ms. Fubbs.
Added-value at these resorts include dine-arounds,
butler service, in-room amenities and complimentar y
sporting activities, which
are crucial selling-points. 
Luxur y clients are increasingly looking at exclusive-use villas offering improved security, service and
Merry Christmas from Beachcomber Groups and Admin. Front row (l to r): Lee-Ann, Janine, Raffi, Lizelle
and Marlene. Back row (l to r): Nina, Sandra, Anlerie,
Zainny and Carine.
TIR Southern Africa

December 2016


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