Coach Listing Presentation - Flipbook - Page 8
Section 2
locAl mArKeting
LOCAL MARKETING
!
Why It’s Important!
A strong local marketing program is the cornerstone
to selling any property. We will bring attention to, and
create excitement about, your property in both the
professional real estate and public communities.
Local News Publications: Coach has access to many local
newspapers, each reaching deep into the local community.
We will use display ads, local newspapers and weekly every
door mailers such as the Pennysaver, to introduce your
property to the community.
Broker Open House: This event will introduce your property
to the local broker community.
Local Target Marketing: Our research shows that the
majority of our buyers are Long Islanders. Our unique direct
mail campaign is targeted to the immediate area and special
groups of potential clients.
Full Color Brochure: A full-color brochure will showcase and
promote your home to a wide range of potential clients and
cooperative real estate brokers.
coAch reAltorS
Professional Photography: We also make sure your home
stands out from the competition by providing professional
photography. Professional photography is proven to improve
the perceived value of a home by more than 15%.
Public Open House: Using local and regional press along
with online exposure, the open house date and time will reach
the largest possible pool of active buyers.
Yard Sign: A very traditional but very powerful way to
promote your listing to the local community.